The Texada Report is published quarterly by Texada
Capital Corporation. The Texada Report analyzes the stock
prices of publicly-traded marketing services companies, not
only in relation to their revenues, earnings and book values,
but also in relation to their growth, operating margins and
Publicly-traded companies provide the most readily available
benchmarks for the valuation of closely-held companies in
a given industry. To develop the corporate database for this
analysis, Texada surveyed marketing services companies that
trade on the North American and European stock exchanges.
To be included, companies had to derive more than 50% of their
revenues from marketing services: telemarketing direct mail,
database management and fulfillment operations.
The primary purpose of The Texada Report is to examine
the relative performance of marketing services companies and
to compare valuation indicators. A snapshot taken of the industry
on any cut-off date is useful in this regard although valuation
indicators can change rapidly with conditions in the stock
market. Valuations prepared by Texada on behalf of smaller,
closely-held clients use the most current data available but,
more importantly, take into account the unique characteristics
of each company.